Before The Know was founded in 2023 by Samantha Johnson, who recognized an unmet need in the market for an agency with a natural instinct and deep-rooted understanding of Gen Z and Millennial cULTURE.
With nearly a decade of experience and an extensive network of personal and professional connections, Sam and her team show that authentic relationships form the basis for successful partnerships. By drawing on understanding, expertise, and connections, BTK bridges the divide between brands and their target audiences.
